Privacy Policy

We believe it is important for You to know what types of information we collect from our website & DAK Design Services and how we treat information we may receive from You. We have therefore created this privacy policy (“Privacy Policy“) in order to demonstrate our firm commitment to the privacy of the details that You provide to us when using www.designakitchen.co.uk (the “Site“) and our DAK Design Services. In this Privacy Policy, references to “You” and “Your” are references to the DAK User & DAK Customers. By using the Site and/or our DAK Design Services, You are agreeing to the collection and use of Your Data as described in this Privacy Policy. You should read the Privacy Policy carefully and ensure that You understand its effect before proceeding to use the Site and our DAK Design Services.

This Privacy Policy incorporates and should be read in conjunction with the Design A Kitchen Service Terms and Cookie Policy, all of which shall collectively be referred to as the “DAK Terms“. Unless otherwise indicated, all defined terms used in the Service Terms, this Privacy Policy and the Cookie Policy shall have the meanings given to them in the list at the end of the Service Terms.

1. What Data is collected and how?

You are under no obligation to provide any particular Data to us; however, if You choose not to, some of our DAK Design Services or Site functionality may not be available to You.

Data provided by You

We may collect from You the following types of Data about You:

Your Personal Information from the DAK Get Started Form (which may include Your name, telephone number, and email address). We use this information during our DAK Design Service to provide a better customer experience and to contact/communicate with you. Please ensure that email addresses are accurate and if you need to amend it please email us at enquiries@designakitchen.co.uk;
Your payment details, for example, Your bank name, account number and sort code;
Your visits to the DAK Site;
information that You provide for a specific purpose or as required to enable our DAK Design Service, for example, your DAK Requirements and room measurements;
information in connection with communications You send us, for example, room measurements & photographs; and
if You call any of the customer service telephone numbers quoted on the Site, we may record Your call. These recordings are used for training and quality control to ensure that We continuously monitor and improve our customer service standards.

Financial Data

When You pay the DAK Fees, we use a third party partner to process payments (“Payment Processor“). You will be required to provide the relevant Payment Processor with financial data (i.e. Your payment details) in order to authorise payments and to receive payments. When You purchase DAK Design Services, Your consent is given to provide Your Data to the Payment Processor directly as a necessary part of using the our DAK Design Services. The policies of the Payment Processor will be applicable between You and them. Except as provided here, We will not share financial Data with third parties without Your prior consent.

Technical Data and automated collection

We may automatically collect or otherwise Process technical information such as the date of Your visit to the Site, the type of internet browser and operating system You use, the Internet Protocol (IP) address of the computer You use, traffic and path data, information from cookies, the website from which You linked to the Site and the website You visit as You leave the Site and details of the functions and services You select or use on the Site. This is used primarily to aid the technical administration of the Site, to better understand how the Site is functioning for DAK Users and to draw conclusions upon demographic information.

We use this information to collect broad demographic information about the visitors to the Site and to improve their content and to help us understand how DAK Users are interacting with the Site and other services provided.

Some of this technical Data may consist of cookies, which are small text files that often include a unique identifier that is sent by a web server to your internet enabled device when you visit a website. For details of how we deal with cookies, please see our Cookies Policy.

Sensitive Data

We do not expect to hold or Process any sensitive Data about You. However, if it is necessary for us to do so, then we will inform You in advance of the purposes for which we propose to Process Your sensitive Data. In most cases, we will always obtain your consent before processing Your sensitive Data, which is the legal basis for us being permitted to do so.

2. For what purposes is Data used?

Our primary purpose in collecting user information is to provide You with a safe, smooth, efficient, and customised experience and to provide the services You have requested. We may also use the information that You have provided to ensure that the content on our Site is presented in the most effective manner for You and Your computer and to allow You to participate in any features on our Site when You choose to do so.

By using our Site and providing Your Data, You agree that we may use Your Data to:

provide the services and customer support You request;
enhance the quality of the services we can provide to You;
resolve disputes and troubleshoot problems;
prevent, detect, and investigate potentially prohibited or illegal activities, and enforce our Service Terms;
manage, customise and improve our services, content and advertising;
tell You about goods and services and provide You with targeted marketing, service updates, and promotional offers based on Your communication preferences.

Contacting You and opting out of certain purposes

You acknowledge that Your Data may be used by DAK to contact You by phone or electronic mail when necessary in connection with Your use of the Site and our DAK Design Services. This may include, but is not limited to, one or more of the following:

to capture, clarify or discuss your DAK Requirements or submitted room measurements;
to discuss a DAK Design;
to discuss an invoice.

You can opt-out of certain uses of the Data we collect from You. For example, You may opt out of receiving any or all direct marketing from us (see “Opting out” section below).

Any Data that is held with DAK shall be retained in accordance with Data Protection Legislation.

3. Legal basis for use of Your Data

The law permits us to process your personal data in the way that it does because the processing is:

necessary for the purposes of the legitimate interests that we pursue, which are to run and administer our business and to discharge our legal obligations to store and disclose information where necessary; and/or
necessary for the performance of our contract to provide You with services; and/or
necessary in order to comply with a legal obligation to which DAK is subject.

4. Recipients of Data

The following categories of recipients may receive your Data and process it for the purposes outlined above:

We may disclose Data to provide our services, to respond to legal requirements, enforce our policies, and protect our rights and property. The Data You provide to us may also be shared with third party companies, agents, contractors, service providers or related companies (including relevant Payment Processors) if this is necessary to provide You with our services, respond to Your inquiries or for any other related purposes.

We may also share Your Data with:

other companies we have instructed to provide services for us;
other third parties for those purposes that may be reasonably ascertained from the circumstances in which the information was submitted;
law enforcement agencies, other governmental agencies or third parties where we believe that it is necessary to do so in order to comply with laws or regulations, to assist law enforcement, or in other limited circumstances (for example if required by a court order or regulatory authority, to enforce the terms under which You transact or communicate with or via DAK, or if we believe that such action is necessary to prevent fraud or cyber-crime or to protect the Site, our technology assets or the rights, property or personal safety of any person);
other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity (in which case, without limitation, Your Data could be transferred to that entity and its use will remain subject to this Privacy Policy unless You are otherwise notified); and
any successor in interest, in the event of a liquidation or administration of DAK.

Your Data may be passed to third parties for the purpose of making marketing communications, but only if You have expressly consented to this. Except as set out in this Privacy Policy or our Service Terms, we do not share, sell, or lease Data about You to any third parties for their marketing or other use.

5. Links to Other Sites

Our Site may contain links to other sites, including via any social media buttons we may place on our Site. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other websites and a link does not constitute an endorsement of that website. Once You link to another website from our Site You are subject to the terms and conditions of that website, including, but not limited to, its internet privacy policy and practices. Please check these policies before You submit any data to these websites.

6. Security of Information

The privacy and protection of Your Data is important to us. However, although we maintain physical, electronic, and administrative safeguards to protect Your Data from unauthorised or inappropriate access, You acknowledge that the transmission of information via the internet is not completely secure and we cannot guarantee the security of Your Data transmitted to us or provided via, to, from or through the Site. You accept that DAK cannot be held liable for any breaches of confidentiality that may occur as a result of the use of email. If there is any sensitive or confidential Data which You do not wish to communicate by email, please contact DAK by telephone to arrange an alternative method of communication. You transmit all Your Data at Your own risk.

7. Retention and Deletion of Information

All Data is stored in accordance with our internal retention and destruction policies. How long we keep Your Data collected through our Site depends on the context in which You provide it and the purpose for which we use it. We will only retain it for as long as is necessary for such purposes, after which time we will delete it.

We may send You direct marketing communications, and retain Your contact information necessary for this purpose, (provided that You have consented to receiving them) for as long as You do not unsubscribe from receiving the same from DAK.

You understand and acknowledge that Your Data may continue to be retained by authorised third parties such as the relevant Payment Processor for limited purposes only, in accordance with its own privacy policies and practices.

8. Transfer of Your Data outside of the EEA

Data that You submit to DAK is sent to and stored on secure servers owned by or operated for us. Data may be transferred to, and stored at, a destination outside the European Economic Area (“EEA“) and may also be processed by staff operating outside the EEA who work for us, or for one of our service providers, related companies, agents or contractors. Such transfers may be made in order to improve our Site or DAK Design Services, or to assist in our security or fraud protection activities.

Where recipients are outside the EEA, we ensure that the recipient provides an adequate level of protection for your personal data or the transfer is otherwise permitted under applicable Data Protection Legislation, by methods including using standard contractual clauses, binding corporate rules, by registering for the Privacy Shield program, or by relying on a relevant adequacy decision by the European Commission.

We do not generally rely on your consent as the legal basis for transferring your personal data to outside the EEA, however where we feel it is necessary or appropriate we may seek to rely on your consent as the legal basis for such processing. Where we do, you may withdraw your consent at any time in the manner described below.

By submitting Your Data, You agree to such transfer, storing or processing outside of the EEA in accordance with this Privacy Policy.

9. Opting out

Where required by Data Protection Legislation, You will be given a choice when You provide us with Data to opt into certain uses we may intend to make of that Data, such as sending You information or offers containing updated information about us, our services, promotions, or our Site. You may also be asked if You would like to receive marketing from particular third party organisations. You will be able to indicate Your consent to each specific proposed use by checking the relevant box to opt in. We will not send you direct marketing, or pass Your details to third parties for the purpose of them sending You direct marketing, without Your consent.

We will action any opt out request from You without delay, and in any event within one month.

If Data has been passed to third parties, You may need to contact them separately if You change Your mind in relation to their use of Your Data.

10. Your Rights

At any time, you have the right to:

request a copy of any Data that we hold about you;
information about how we process your Data (for what purposes, what types, to what recipients it is disclosed, storage periods, any third party sources from it was obtained, confirmation of whether we undertake automated decision-making, including profiling, and the logic, significance and envisaged consequences, and the safeguards we rely on if we transfer your personal data from within to outside of the European Economic Area);
ask us to rectify any Data that we hold about you, if you consider that it is inaccurate.
ask us to erase any Data that we hold about you, if you consider that we do not have the right to hold it;
object to us processing your Data in your particular situation, which you may exercise if we rely on the fact that the processing is necessary for the purpose of legitimate interests pursued by us in order to carry out that processing; and
withdraw any consent you give to our processing your Data (although please note that in certain circumstances it may be lawful for us to continue processing your Data even where you have withdrawn your consent).

You can exercise any of these rights by contacting us using the details below. Any request for your Data must be in writing and we will respond within one month. Please note that we may ask you to verify your identity and ask you for more details about your request.

There may be some information which we are not legally able to disclose to you. Also, in exceptional circumstances, it may not be practicable for us to provide you with copies of all the documents that you request. If this is the case, we will explain our reasoning to you. We may have to charge you an administrative fee for the cost of providing you with a copy of certain documents.

You also have the right to complain to the data protection regulator about our information rights procedures. The regulator is the Information Commissioner’s Office and their contact details are available here: https://ico.org.uk/concerns/

11. Contacting us

If You have any questions about this Privacy Policy, please contact us by clicking here.

12. Changes to this Privacy Policy

We may amend this Privacy Policy at any time without notice by posting the amended terms on the Site. All amended terms will automatically take effect immediately on posting. Please check this Privacy Policy periodically to inform Yourself of any changes. Your continued use of any portion of the Site following the posting of the updated Privacy Policy will constitute Your acceptance of the changes.

COOKIE POLICY

This website is operated and provided by Design A Kitchen (UK) Limited, a company registered in England and Wales under company number 12965248, whose registered office is at 8 Carleton Road, Pontefract, England, WF8 3ND (“DAK“, “we“, “us“, “our“). Our website at www.designakitchen.co.uk (the “Site“) uses cookies or similar technologies. DAK has created this cookie policy (“Cookie Policy“) in order to disclose to You the Data that we collect about You online emanating from Your use of the Site. In this Cookie Policy, references to “You” and “Your” are references to a DAK User (whether You are a DAK Customer or not).

This Cookie Policy incorporates and should be read in conjunction with the Design A Kitchen Service Terms and Privacy Policy, all of which shall collectively be referred to as the “DAK Terms“. Unless otherwise indicated, defined terms used in the Service Terms, the Privacy Policy and this Cookie Policy shall have the meanings given to them in the list at the end of the Service Terms. You agree that this Cookie Policy applies to Your use of the Site in addition to any other terms and conditions which may apply (including those contained in the Privacy Policy and the Service Terms). You should read the Cookie Policy carefully and ensure that You understand its effect before proceeding to use the Site and our DAK Design Services.

1. Our use of cookies

DAK set and access cookies and similar technology on Your computer to obtain information about how You access and use our Site. We ask You to consent to our use of cookies in accordance with the terms of this Cookie Policy when you first visit our Site. Unless You have adjusted Your browser setting so that it will refuse cookies, our system will set cookies when You load and navigate around the Site. By using our Site You consent to our use of Data (including cookies) in accordance with the terms of this Cookie Policy.

2. What are cookies?

Cookies are text files containing small amounts of information which are downloaded to Your device when You visit a website. Cookies are then sent back to the originating website during Your browsing session or on each subsequent visit, or to another website that recognises that cookie. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the Site. Some expire at the end of Your session on the Site, others will remain on Your computer for a little longer. When You return to websites or visit websites that use the same cookies, these cookies and therefore Your browsing device, are recognised.

We use cookies on our Site to make Your browsing experience better. The cookies we set do lots of different and useful jobs, like helping us to improve the Site and to deliver a better and more personalised service, remembering Your preferences, letting You navigate between pages efficiently and generally improving Your browsing experience. Cookies can also be used to customise areas of content online to be more relevant to You and Your interests. You can find more information about cookies at http://www.allaboutcookies.org/.

3. Cookie categories

Cookies can be first-party or third-party. First-party cookies are cookies set by the specific website You visit i.e. the website displayed in the URL window. Third party cookies are set by third party services that appear on our Site. They are set by the operators of that service and are not in our control. They are set by e.g. Twitter, Facebook and other advertisers or file sharing platforms. They may use the information they obtain from Your use of their cookies to track Your browser across multiple websites; to build a profile of your web surfing; or, to target advertisements which may be of particular interest to You.

Cookies can be categorised in accordance with the categories found in the ICC UK Cookie guide as set out below:

Strictly necessary cookies – these cookies are essential in order to enable You to move around a website and use its features and enable services You have specifically asked for. Consent is not generally required for these cookies.

Performance cookies – these collect information about how visitors use a website, for example, by recording which pages users go to most often (usually on an anonymous basis).

Functionality cookies – these cookies allow a website to remember the choices a user makes, such as a user name or language preference.

Targeting or advertising cookies – these collect information about a user’s browsing habits and are usually placed by advertising networks with the website operator’s permission.

Cookies can also be categorised in accordance with how long they are saved on Your device: “Session cookies” are short-term cookies that are only saved on the computer’s memory for the duration of a user’s visit to the website, whereas “Persistent cookies” remain saved in the computer’s memory for a set period of time, even after the browser session has ended.

4. The cookies we use

We do use or allow third parties to serve cookies that fall into the four categories above. For example, like many companies, we use Google Analytics to help us monitor our traffic, to get a sense of how many visitors the Website receives every day and which sections of the site users typically look at. It’s a key way of a knowing how well we are doing and what we can do better. We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions. Please note we do not allow advertising on our Website so there will be no cookies for this purpose.

5. How do I refuse or restrict cookies?

If You would like to restrict or block cookies used on our Site (or on any website), You may do so by activating the browser setting which allows You to refuse the setting of cookies. You will need to do this on each device that You use to access the internet. The Help or Internet Settings function within Your browser should tell You how. Alternatively, You may wish to visit http://www.allaboutcookies.org/ which contains detailed information on cookies and how to delete, restrict or block them on a wide variety of browsers. For information on how to do this on the browser of Your mobile phone You will need to refer to Your handset manual.

Please be aware that some of the services on the Site will not function if Your browser does not accept the relevant cookies.

Please be aware that if You select to refuse or restrict cookies You may be unable to access certain parts of our Site.

6. Changes to this Cookies Policy

We may amend this Cookies Policy at any time without notice by posting the amended terms on the Site. All amended terms will automatically take effect immediately on posting. Please check this Cookies Policy periodically to inform Yourself of any changes. Your continued use of any portion of the Site following the posting of the updated Cookies Policy will constitute Your acceptance of the changes.

Version 1.1 – Last Reviewed 15-03-2021.